You can use some measure like below. Check more details in the attached pbix.zip
converted sales = IF ( ISFILTERED ( conversionrates[To] ), SUM ( financials[sales] ) * MAX ( conversionrates[rate] ), SUM ( financials[sales] ) * MAXX ( FILTER ( conversionrates, conversionrates[To] = "USD" ), conversionrates[rate] ) ) //BY DEFAULT, it converts to USD